The PPC ROI &
Break Even Calculator:

Is PPC Right for your business?

You might think our answer would always be: "Yes, of course!" but the truth is PPC is not the ideal channel for every type of business.

Luckily working out if it is a 'nay' is pretty easy to work out if you know which numbers to crunch. Plug them in below to work out your break even points and your potential profits (or losses)

The Key Stats

Breaking Even

This is what you spend per click before you start losing money?

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Profit / Loss

How much can you expect to make based on a suggested CPC

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This setup may result in a loss of profit. There are few circumstances in which this is a favourable choice for certain businesses. Talk to us if you’d like to learn more about reducing your PPC costs in order to achieve a profit

If you’re not running a campaign at the moment and these numbers look good then maybe it’s time to start?

But the joy doesn’t stop there. When it comes to PPC there are three key metrics that impact your monthly revenue: click to lead conversion, lead to sale conversion and overall traffic.

Improve one and you improve your ROI. If you’re already running a PPC campaign (or just curious about what can be done) continue to the next section

Calculate how much your
account could improve!

Your current performance:

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