Work with an agency prepared to have skin in the game

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Learn more about our pay-per-performance and revenue share marketing options below.

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Revenue Share Marketing

Joint ventures and revenue share campaigns

Our revenue share program is reserved for unique, scalable businesses with big growth plans. It's far more like a joint venture than using a digital marketing agency. This program is a huge benefit to your cash flow and your risk of marketing failing, as customers pay you before you pay us our percentage.

No one wants to burn money on digital marketing

A decade ago, this reality is what motivated our agency to offer our clients revenue share agreements.

No business wants to spend money on marketing that doesn’t work and any decent agency, wouldn’t want to work with angry clients getting a poor return for their marketing dollar.

To avoid this, we decided that if a business was open to working with Multiply Digital in a true partnership, one where we are responsible for more than just managing pay-per-click campaign, we’d be willing to put our skin in the game and pay for their click costs.

If they were open to having us optimise their sales funnel, make website changes, incorporate ways to simplify their offering and make it an easy choice for a cold audience, and share financials and record sales calls, we know we have what it takes to deliver a high-performing online sales funnel for them.

Who should (and shouldn’t) do this?

Sharing revenue is not for everyone, most are not comfortable with us growing in parallel to them if it goes really well.

A revenue share campaign means we’re sharing access to financials, and solving problems together at every stage of getting the sale. If you’re not comfortable sharing access to financials, this isn’t for you.

However, some people are more than happy to share – and recognise that if this goes well they’ll be paying us far more than our standard fees. But they also recognise that they wouldn’t have achieved those results without us, and we took a lot of risk and made a lot of sacrifices in the early part of the campaign to get them where they are.

This type of person is who revenue share suits, if you’re not coming in with that mindset this won’t work out.

Criteria we look for in a partner

Apart from a long-term mindset, the below are items we look for in a business we can really help:

  • You are good at helping your clients and have a proven service. If you have issues with retention or negative reviews, then there are potential problems that good marketing can’t fix
  • You’re in an industry that is going to grow in the future, we don’t want to do this type of relationship with DVD rentals – we’re good, but not that good…
  • You’re able to move quickly, we don’t want to be held up with approvals and red tape all the time
  • You’re open to suggestions – we don’t want to do this relationship with someone too stuck in their ways and not willing to have an open discussion about different strategies.
  • Ideally you sell a high transaction value product or service, or alternatively, you have a high lifetime customer value. If a new customer is worth less than $10,000 to your business, then your margins would need to be very high for customer acquisition at scale via paid traffic to work.
  • We have to believe in your product or service. We’re not going to do this for something we don’t think is providing a good service to the world.

Joint ventures and equity earning

What really floats our boat is when clients love us enough to bring up the equity discussion. We’re often open to creating new joint ventures with shared ownership or earning equity into your current operation by forfeiting our fees.

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