The agency model is broken, paying per performance is the answer

Why incentivise your agency?

Most agencies really want to see you succeed, it’s not their talent and ethics that are in question – but the harsh reality is that the only way for them to have better profits when charging a flat monthly fee is to manage more clients or charge more money.

If you’ve ever worked with a standard agency before, you’d know this generally results in two outcomes:

You’re either being charged an unfair fee to being with because to begin, they are not delivering the results that justify the fee. They had some good case studies but you are not one of them, yet you’re paying the high price as if you were getting those results, being told ‘it takes time’.

Your campaign reaches a point where results are ‘good enough’, and you as the client are happy not to cancel and here is often when improvement stops. Financially, there is no further reward for your agency to deliver more or go “above and beyond”. 

However, when you incentivise your agency, you’re doing two things:

You’re keeping them accountable, if the campaign doesn’t work you don’t pay them

You’re incentivising them to keep going and to dominate

How does it work?

We offer a 50% discount off our fees, in return for a small 10% of revenue payable only after your marketing delivers a profit.

This way we’re not making any profit until you are.