Scaling High-value consultants

Market Research

Why do large corporations spend hundreds of thousands on market research before they enter a market but other businesses seem to ignore strategy and dive straight into chasing leads and sales. Spending money on trial and error, essentially gambling with marketing spend.
Being a pay-per-performance digital agency it’s vital that we understand the scaling potential for any business we work with. We can’t afford to make mistakes when we only make money when our clients do, so we do a lot of market research on the positioning and offering of a business we’re going to work with to ensure neither party loses money.

This is where we start and once because any digital agency can perform the specifics of digital marketing ie. setting up an audience and tracking results but the strategy on how to present what you are offering to potential clients so it’s clearly more appealing to the market they’re targeting is key… especially with all of the competitors out there who are very similar to you at face value, making it difficult for potential clients to know who to trust.

Revenue Share

The revenue share a business decides to give us is really their own choice, and will vary for everyone depending on their margins and their growth plans. The percentage we agree on is generally related to a business’s growth plans.

Everyone is different of course, we have one company who we get 1% from, but it’s a million dollar product – some companies also offer 70% or more if they are focused on market share and not profitability. Your answer is likely somewhere in the middle.

The lower the percentage the slower sales will be generated. As an example a 15% revenue share will provide funds to generate sales slowly from organic traffic ie. PR and SEO which takes months to yield results while a 40% will allow us the scope to use more paid traffic that can drive traffic to your website immediately, allowing rapid scalability.

Who does this suit?

In our opinion, this process suits any consultant who wants to grow quickly. Growing slowly via word of mouth and referral partners is most likely where you started your business but if you have started to realise you’ll need more than that to grow faster you are a good fit.

Our pay per performance agreements are also a good fit if you fit the following criteria;

• Marketing has failed before, and you’re not exactly sure why
• You’re launching a new product or service
• Want to avoid the heartbreak of launching a campaign to crickets