Fractional Chief Marketing Officer (CMO)

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A Fractional CMO or head of marketing is often the best choice for someone in a growth phase that isn't ready to hire a full-time role. A team of veteran marketers, each with different skill sets, available ad-hoc at an hourly rate acting as your head of marketing. Helping to grow your business (and be accountable for how profitable it is) at a fraction of the cost of a full-time head of marketing.

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Fractional CMO

Pay-Per-Performance CMO Incentivised to smash your goals

A great head of marketing is a very highly paid gig, and worth every cent. The average in Australia according to Indeed is $153,657

Bringing in a chief marketing office (CMO) adds a more strategic and longer-term vision to your marketing activity. Helping to set the business up for success to realise its long-term vision and goals, navigating the different scaling roadblocks along the way.

The strategy and project management to make the best use of the specialist talent that is working on implementation and tactics, to achieve a better result.

Too often business owners use agencies to help them run campaigns and deliver leads, but most agencies stop there. If you don't convert the leads it's on you, right. An experienced CMO can help you get your backend systems and processes in order, as well as assist with your brand strategy and direction that result in profits, not just leads.

The missing piece to growth and avoiding wasted marketing spend

If you’re wondering what a fractional CMO is and who we think it suits, please read our blog post on the topic here.

We think the CMO is the strategic piece that is required for campaigns to work efficiently and for a growing business to stay on track.

If you don’t have a CMO, and you’re working with media buyers, creatives and agencies then you as the business owner become the CMO by default, with 100% of the responsibility and 100% of the cost if it works or doesn’t.

Adding a strategic and project management piece into the team helps to share the responsibility of the vision, and the efficiency and consistency of all the specialist parties involved in delivering the work that will help achieve the result in the quickest possible way.

Taking a load off the business owner, and going beyond just doing marketing and running campaigns, and helping with things like:
– Brand strategy including positioning, messaging and aesthetics
– Sales automation
– Sales processes
– Asset creation like videos, landing pages, and sales documents
– Forecasting and budgeting
and lots more…

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