Fractional CMO
Veteran marketing talent, at a fraction of the cost
Bringing in a chief marketing officer (CMO) adds a more strategic and longer-term vision to your marketing activity. Navigating the different scaling roadblocks along the way.
Too often business owners use agencies to help them run campaigns and deliver leads, but everyone is working on their own little corner with no one to manage the entire vision (except the business owner). The next phase businesses move to is to hire a marketing manager, so you've got a hungry (but inexperienced) 70-90k a year talent in charge of strategy and implementation and managing all 3rd parties. Neither work as well as having access to a more senior, strategic marketing mind for part of the month, and internal talent and agencies to do the bulk of the work.
The missing piece to growth and avoiding wasted marketing spend
If you’re wondering what a fractional CMO is and who we think it suits, please read our blog post on the topic here.
We think the CMO is the strategic piece that is required for campaigns to work efficiently and for a growing business to stay on track.
If you don’t have a CMO, and you’re working with media buyers, creatives and agencies then you as the business owner become the CMO by default, with 100% of the responsibility and 100% of the cost if it works or doesn’t.
Adding a strategic and project management piece into the team helps to share the responsibility of the vision, and the efficiency and consistency of all the specialist parties involved in delivering the work that will help achieve the result in the quickest possible way.
Taking a load off the business owner, and going beyond just doing marketing and running campaigns, and helping with things like:
- Market research consulting
- Offering consulting (deliverables, pricing, guarantees, urgency/scarcity)
- Management of other agencies (design, video, content, media buying)
- Ad account reviews and plans
- Fortnightly WIP & growth checklist review
- Forecasting and budgeting
- Content marketing strategy
- Quarterly full-day workshop and 90-day action plan
and lots more…
If this sounds of interest to you, please book a call to discuss your current situation, goals and assets so we can make a plan for what is going to be the most leveraged tasks for your brand to tackle in the first 90 days.
Am I your new 'Fractional head of marketing'?
I come at a fraction of the cost of a full-time head of marketing or marketing manager, but I'm completely invested and incentivised to help you scale.
Conrad Glissmann-Gough
Conrad has had both microscopic and 10,000 foot views of just about every kind of digital campaign, strategy and client goal at Multiply for the last 4 years.
10 years in marketing most commonly with SMBs, NFPs, B2Bs, allied health, and services. Conrad has endless respect and energy for any business owner genuinely trying to improve their customers’ lives.
Puns and dad jokes are hardcoded into Conrad’s being, medical science has no cure. Without constant creation and nerdiness he will quickly get restless, and regularly creates his own comics, music, board games, D&D campaigns, and of course homebrewing.
Marc Goodwin
Marc’s story and values are the ‘why’ for the DNA and beliefs behind Multiply and its performance based and revenue share offerings.
Over 10 years’ experience running search marketing campaigns for a wide range of industries at both small business and enterprise level.
Marc’s field of excellence is helping people to understand their positioning in the market, and to come up with ideas for a better offering that will help set up the success for better campaigns.
Marc lives on the Victorian surf coast, and loves all things outdoors including surf, snow and mountains and gets his drive for performance from a lifetime in competitive basketball.
Sharon Gibbons
With over 15 years of marketing under her belt, split between agency and brand, Sharon has quite possibly seen it all. A strategic thinker who holds relationships and mutual trust in high regard, she follows through to the final detail, always with the utmost respect for brand integrity.
Sharon has been responsible for leading high-performance teams to implement successful global and domestic brand launches, revamps, and everything in between. Retail and Sport are where Sharon’s most recent experience lies, however she is known for being able to turn her hand to anything.
Sharon lives in Torquay with her family. She loves a surf and gets genuinely excited at Super Bowl time (admittedly mainly for the TVCs). Sharon will always welcome a dog video.
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