eCommerce
Scale your store with the right partner
It's an all too common journey phrase 'my last agency failed', and sometimes it's to do with 'how' they were marketing your store, but the vast majority of the time it's because of 'what' they were promoting.
Spending money on marketing without fully realising exactly what the audience they’re targeting are going through, the other buying options they have, how they view them compared to you, and what they’re thinking during the process is such a waste of time and money and this is where 99% of small businesses go wrong.
We're here to help you not only implement great marketing for you, so that you can focus on amazing quality products and customer service - but we also help with strategy. Pricing strategy, positioning strategy, marketing assets required, offering strategy and more. It's because of this that we can be confident in delivering a higher ROAS than you or your last agency were able to achieve.
Performance eCommerce Marketing
Being a pay-per-performance digital agency it’s vital that we understand the scaling potential for any business we work with. We can’t afford to make mistakes when our services make money only when our clients do, so we carefully scrutinize each business we work with to ensure neither party loses money.
Prior to entering into a pay-per-performance agreement, we will need to start with an audit of your previous marketing history and go through a discovery process to determine that both of us can generate a profit from digital marketing.
The areas of your business we will need to work together on, to develop a way for you to outperform competitors and have a clear point of difference to ensure the best chances of profitability include:
- Who exactly you were targeting (audience)
- How they view you compared to the other options they have (your positioning)
- The details of what you were promoting (your offering).
We’re HUGE believers in positioning and offering here, and it’s the only reason we’re confident to spend tens of thousands of our own money in revenue share agreements every month with clients, sometimes on things that are ‘just an idea’ – because we back in our ability to work with a client and use their industry knowledge, combined with our marketing and psychology knowledge – to know what will work in marketing, and what won’t.
Margins also play a part in ecommerce and due to the rate of competition online most stores will need margins of at least 50-60% otherwise things may be tough for you to grow quickly.
If your margins are less, then your lifetime customer value will really need to make up for it.
Being a pay-per-performance digital agency it’s vital that we understand the scaling potential for any business we work with. We can’t afford to make mistakes when we only make money when our clients do, so we do a lot of market research on the positioning and offering of a business we’re going to work with to ensure neither party loses money.
This is where we start because any digital agency can perform the specifics of digital marketing ie. setting up an audience and tracking results but the strategy on what has the potential to get a high ROAS is far more important than the tactics.
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