Building authority, trust & loyalty in a niche
Content marketing carves you out as an expert in your niche, delivering value to readers while they're in the research phase - so that when they move into the buying phase, you're their first choice.
Creating content is the first step and, while important, it's only half of an overall content marketing campaign. Equally as important is that your content is promoted properly—otherwise your efforts are wasted, effectively falling on ‘deaf ears’.
It’s for this reason that we dedicate as much time promoting your content as we do writing it—something most agencies can’t claim!
Create. Promote. Profit.
Too often a content marketing campaign falls short of its true potential, largely in thanks to a lack of promotion. Businesses write post after post, without ever gaining any real traction or exposure from their articles, so they give up… there are too many other things to work on.
We don’t just create quality content and move on… we promote it heavily too, building key relationships with influencers to build an audience.
This increases your business’ credibility and influence, plus delivering essential SEO benefits.
Be the Expert and Watch Your Leads Roll In
Constantly delivering value to your target audience makes you an ‘expert’ in your prospects eyes. This adds both credibility and trust to your business, making you the first choice when they need your product or service.
By positioning yourself as an expert, and having the following to back this up, you’ll have to worry less about chasing business, instead customers will be begging to work with you.
Drive Free Traffic from Search Engines
Alongside the obvious benefits to credibility and trust that content marketing brings to your business are the organic SEO benefits, driving free traffic from search engines such as Google or Bing.
This is an unlimited and ongoing source of free visitors for you, who are likely facing a problem you can help solve.
We should talk...
Want our thoughts on what would have the biggest impact on your business?Get a free strategy consult