Building authority, trust & loyalty in a niche
Content marketing carves you out as an expert in your niche, delivering value to readers while they're in the research phase - so that when they move into the buying phase, you're their first choice.
Creating content is the first step and, while important, it's only half of an overall content marketing campaign. Equally as important is that your content is promoted properly—otherwise your efforts are wasted, effectively falling on ‘deaf ears’.
It’s for this reason that we dedicate as much time promoting your content as we do writing it—something most agencies can’t claim!
Create. Promote. Profit.
Too often a content marketing campaign falls short of its true potential, largely in thanks to a lack of promotion. Businesses write post after post, without ever gaining any real traction or exposure from their articles, so they give up… there are too many other things to work on.
We don’t just create quality content and move on… we promote it heavily too, building key relationships with influencers to build an audience.
This increases your business’ credibility and influence, plus delivering essential SEO benefits.
Be the Expert and Watch Your Leads Roll In
Constantly delivering value to your target audience makes you an ‘expert’ in your prospects eyes. This adds both credibility and trust to your business, making you the first choice when they need your product or service.
By positioning yourself as an expert, and having the following to back this up, you’ll have to worry less about chasing business, instead customers will be begging to work with you.
Drive Free Traffic from Search Engines
Alongside the obvious benefits to credibility and trust that content marketing brings to your business are the organic SEO benefits, driving free traffic from search engines such as Google or Bing.
This is an unlimited and ongoing source of free visitors for you, who are likely facing a problem you can help solve.
Who is your demographic? What do they like? Where and how are they currently spending their time online?
Take an in-depth look at where you are in your content offerings. Single out what is working as well as opportunities for improvement.
This is where we map out not only the goals of the campaign but how we intend to achieve them. What content is going to be the ‘hero’ and what is going to be the supporting elements? When and how should the content be published to achieve maximum impact?
Time to put that plan into action. Content is made, revised, critiqued, and revised again before being deployed.
Using a range of metrics we grade the success of the content. From the number of page views, comments, shares, and community engagement we are able to see where efforts have successfully resonated then identify new opportunities.
We should talk...
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