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FAQ’S

What is the difference between revenue share and incentivised campaigns?

In a revenue share agreement, we are looking after your overall strategy and every digital channel. In an incentivised campaign, we may only look after one channel. In both campaigns what you end up paying us is tied to performance of the campaigns.

What % do you ask for in a revenue share?

This is the big one, and the answer is we don’t ‘ask’ for a %, we definitely help guide you what would make sense and why, but this is a business decision based on your growth plans and margins, and as long as you’re aware how the % will impact our behaviour, then together we can work something out that works for both parties and the stage of growth you’re in. It’s also something that can change as our relationship evolves over time.

WHO WE LOOK FOR

Ideal partners

If moving into an incentivised or revenue share campaign, it's very much a partnership, and we like partners who:

-You’re in an industry that is going to grow in the future, we don’t want to do this type of relationship with DVD rentals – we’re good, but not that good…

-You’re able to move quickly, we don’t want to be held up with red tape

-You’re open to suggestions

Who we don't work with

- We tend to avoid companies we don’t believe are providing a good to the world, examples might include things like gambling, short-term loans, fast fashion and anything negatively impacting the environment

- Other industries we’re not very confident in unless you really have a truly unique offering include industries like carpet cleaning, mortgage brokers and other hyper-competitive and low-value services

ABOUT OUR MARKET RESEARCH CAMPAIGNS

The strategy component of what we do before we start writing any ads, is the secret to our success. It's the reason the most common feedback we receive is about how it hadn't worked previously, but with us the 'tap is turned on' so to speak. The only reason this occurs is because we help people come up with something worth promoting, it's the strategy that sets everything up for success. This is why the market research campaign is something 99% of people do before starting a campaign. Click here to learn more about it