The Continence Foundation of Australia exists to serve all Australians by promoting bladder, bowel and pelvic floor health.
After a successful SEO campaign for their new website, Continence Foundation required help ensuring their Google Ads Grants campaign was delivering better results and safely navigating the many obstacles and requirements to keep a grants campaign valid and operational.
Previously, it had not been too much of an issue to get close to the max $10K of monthly free ad spend available, but it was mostly meaningless traffic that did not convert. We identified this gap and proposed more conversions should definitely be possible.
- Identifying with their team what common complaints and queries came through to their call centre, receiving calls being their most valuable conversion
- Extensive research around search patterns and volumes where Continence would be able to update their website content and place themselves along this path of these user queries that is more likely to bring calls rather than just traffic
- Continuously building ads and targeting into these areas, with a focus on calls and conversion rate, with frequent catch ups to review patterns and changes in the different content given for diseases, pains, exercises on site
Calls increased from 316 in September 2020 to 5528 in January 2023.
- Continence Foundation
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